zeta
brand
studio
Warmondstraat 142H
Amsterdam (NL)
+31 6 38 9899 86
stefano@zetabranding.com
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brand brief
My brand is...
About the brand...
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BRAND BRIEF
For who is your brand?
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What do you know about them?
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BRAND BRIEF
What do you promise? What is the core value you are bringing?
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Give me five adjectives that define your brand.
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BRAND BRIEF
Who are your competitors?
Who are your models/your inspiration?
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BRAND BRIEF
Where will you main channel of communication be? How will you reach your target?
What are the main differentiation point/unique selling point of your brand?
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How will design help you in your endeavour?
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brand tone
How does your brand speak.
Elevated
Down to earth
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brand tone
How does your brand speak.
Empathic
Provocatory
*Empathic, understands and comforts the needs of the target, while provocatory pushes them to change/do better.
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brand tone
How does your brand speak.
Challenging
Understanding
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brand tone
How does your brand speak.
Polite
Direct
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brand tone
How does your brand speak.
Funny
Serious
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brand tone
How does your brand speak.
Leading
Inspiring
*Leading shows the target what he wants them to do/experience, while inspiring invites them to steer and define their own experience.
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brand tone
How does your brand speak.
Knowledgeable*
Rebellious*
*Knowledgeable knows all the rules and abide by them to deliver the best possible product/service, while rebellious challenges all the status quo.
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brand TONE
How does your brand speak.
Refined
Rough
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brand BRIEF
In summary...
Which of these terms better suit/represents your brand?
Chose maximum two from the list below.
Strength
Enthusiasm
Energetic
Growth
Self-expression
Stability
Comfort
Vibrance
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we are
ready to
rumble!
thank you!
i will contact you shortly to discuss our next steps!
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