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Learnt from the street, and fashioned for a high-volume restaurant setting, Asia Street is a concept that meets the Western palates, with a distinct Eastern spice. It delivers a high variety menu with international appeal. A mix and match of pop culture of different Asian countries that remain true to traditional flavors, but presented in a unique and quirky way.

The “coordinated clash” of all the restaurant areas, creates an authentic and dynamic “Asian street” atmosphere, bringing the hustle and bustle of an alley from the Far East, to the world stage of global travellers.The visual identity was developed as an extension of the concept wide culinary and cultural reach, bringing together graphic elements, and symbols from different countries under the common roof of unpretentious street dining.

Asia Street Cooking

Client
HMSHost
Location
Helsinki - Finland
Project Scope

Brand Identity

Visual Identity

Signage & Packaging

Merchandise

In-store art

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