When I firstly engaged with the BOS foundation, I was tasked to create a coffee beans brand that is clearly tied to the goodwill of the organisation yet appealing for the ever changing coffee market. Together we singled out the unique selling point of a coffee bean where 100% of the profit is dedicated to the rescue of Orangutans. To support the 100% profit mission, branding and packaging costs had to be kept to a minimum, so the branding was built to support itself completely even in a black & white system, and the symbolic orangutang silhouette from BOS Germany was used as the base for the total logo development to maintain a strong tie with the mother company.

After the successful launch of BOS Coffee, we moved the next steps in defining the "Forest Soul" campaign, where we created a line of merchandise and promotional material inspired by the Northern Soul rebellious music movement.