THE CHALLENGE

When I firstly engaged with the BOS foundation, I was tasked to create a coffee beans brand that is clearly tied to the goodwill of the organisation yet appealing for the ever changing coffee market. Together we singled out the unique selling point of a coffee bean where 100% of the profit is dedicated to the rescue of Orangutans. To support the 100% profit mission, branding and packaging costs had to be kept to a minimum, so the branding was built to support itself completely even in a black & white system, and the symbolic orangutang silhouette from BOS Germany was used as the base for the total logo development to maintain a strong tie with the mother company.

After the successful launch of BOS Coffee, we moved the next steps in defining the "Forest Soul" campaign, where we created a line of merchandise and promotional material inspired by the Northern Soul rebellious music movement.

BRAND STORY

A venture intiated by the global foundation  “Borneo Orangutan Survival”, BOS Coffee, is an innovative “non profit” venture built on the ideal of transforming the conventional act of donating money, in a modern and committed non-profit entrepreneurship.

The idea is based on the vision of a “one for one” economy, a world where every day purchases, like a cup of coffee, can help fund non-profits. The principle is as simple as its name: for each item you purchase, one needed item is given away. But this simple transaction hides more than the basic concrete gesture of donating behind each purchase; it conceals the people effort and belief that everyday choices can and will improve the planet.

BOS Coffee club is the invitation for today’s people to make better choices: the choice of a better life for Orangutan, the choice of a better world, the choice of a better future, the choice of a better self and obviously, the choice of a better coffee.