When the guys at Gymble approached me, they just received a substantial investment to grow their already existing app and were looking to launch their business in the future. For this reason, they were looking to build their brand into something more modern, and digitally ready that would close the link between technology and sport, while maintaining the already recognizable elements of the brand.

We started with developing a brand promise, and a clear market positioning and translated this into a unique and bold graphic system to support their stampede in the digital market as the promoter of "Unbounded Athletics".