The original scope of the project was defined as investigating a new graphic design for the collaterals of the cafe, limited to the menu and possible communication material for the restaurant's special music events. Considering the positioning, high potential and loyal following of the concept, I further investigated the opportunity to deliver a new brand identity which is both inspired by, in line with, and respectful of the current concept ambience and personality.
Mira Luna is an invitation to relax, and fully experience the soothing and rejuvenating property of the sea, from the rich sea plates served on the table and the maritime theme of the decorations, to the charming and inspiring view of the sea and its waves, that deliver a feel of longing and belonging at the same time.
Mira Luna
Brand Identity
Visual Identity (Re-fresh)
Packaging and menu
Merchandise