Smoke Masters is a BBQ catering and restaurant concept which in the past few years has affirmed its solid footprint all over the Netherlands with kick*** quality, humour and a uniquely down-to-earth attitude. Together we have developed a new website and upgraded the brand graphic identity to showcase the brand catering outstanding BBQ offering. As hinted in the name, Smoke Masters is about more than just cooking, is about taming fire and smoke to create a uniquely perfect and theatrical BBQ experience. Inspired by the rough looks of American BBQ the identity was built around the colours of burning coals, with the contrasting tonalities of black and cinder reds.