Just like an artisan, the concept brings together the artistic, eccentric and emotional side of creating, with the humbling, approachable and tangible aspects of hand-working. Everything in the concept is permeated with an inseparable component of human touch, mixed with the ingenuity of hand operated machinery. The concept offer was enveloped in the blueprint based branding direction, that combines natural ingredients and gears in a seamless and timeless unpretentious restaurant experience.